Edsa Consulting

The Client:
“Edsa Consulting” is a Mexican consulting firm focused on promoting operational startups in the main industrial areas in Mexico.

The Objective:
For this project it was important for me  to generate a brand that will stand out, demonstrating the experience and the value that they can provide to their clients.

The Solution:
The colors red, black and white were a great tool because they show strength and passion, and in this industry they were hardly used. I use the “Libre Franklin” typeface from “google fonts”, a strong, modern typeface inspired by the Morris Fuller Benton “Franklin Gothic” typeface.