Cruz Roja Mexicana 2014

The Client:
The Cruz Roja Mexicana is a non-profit, social and voluntary institution, that provides assistance to the population in case of an accidents or natural disasters.

The Objetive:
Every year we seek that the brochure and the delivered presentations are attractive, different but most important, simple.

The Solution:
The use of a red stripe and the large-scale layout are proposed, achieving an attractive game of hierarchies, an annual report inspired by the colors red, gray and white was sought.