Cruz Roja Mexicana 2013

The Client:
The Cruz Roja Mexicana is a non-profit, social and voluntary institution, that provides assistance to the population in case of an accidents or natural disasters.

The Objetive:
Every year we seek that the brochure and the delivered presentations are attractive, different but most important, simple.

The Solution:
Without leaving behind the representative color of the Red Cross, the propose is to take advantage of the secondary colors, green, blue, orange and light blue, to provide a different and annual report.