Correr es Actitud

The Client:
Ternium is  leading company in the steel industry in Mexico. It’s activities range from the extraction of iron ore in mines, continuing with the manufacture of steel and the elaboration of products for the markets, concluding with the distribution.

The Objetive:
Develop the identity of the race: “Running with an attitude for Ternium” that communicates dynamism, joy and modernity for the entire Ternium community in each of its locations: Monterrey (Mex.), Puebla (Mex.), Monclova (Mex.) , and San Nicolás (Arg.).

The Solution:
My design proposal starts from the crossing lines of the streets, with an effect of minimalist, modernity and dynamism. The brand, for itself, can be replicated in all of it’s branch offices. The colors are inspired in the Ternium brand, highlighting the elements with white, creating a memorable race.